Google Ads, formerly known as Google AdWords, is a prominent online advertising platform developed by Google. It allows businesses to create and display ads across Google's vast network, including search results, websites, and mobile apps.

Google Ads supports various ad formats, including text ads, display ads, video ads, and app promotion ads. Advertisers can choose the format that aligns with their marketing objectives and creative assets.

A key feature of Google Ads is keyword targeting. Advertisers bid on keywords relevant to their products or services, and their ads appear in search results when users search for those keywords, providing targeted exposure.

In addition to keyword targeting, Google Ads offers audience targeting based on demographics, interests, and online behavior. This allows advertisers to reach specific user segments, increasing the relevance of their ads.

Google Ads operates on a pay-per-click (PPC) model, where advertisers only pay when users click on their ads. This provides a cost-effective way for businesses to control their advertising budget and measure the performance of their campaigns.