A WhatsApp chatbot is an automated conversational agent designed to interact with users on the WhatsApp platform. It uses artificial intelligence and predefined responses to provide information, answer queries, and perform tasks.

Chatbots on WhatsApp are integrated using the WhatsApp Business API. Businesses need approval from WhatsApp to access the API, allowing them to send messages, receive user inputs, and automate responses.

WhatsApp chatbots are employed for various purposes, including customer support, order tracking, appointment scheduling, and delivering personalized content. They enhance user engagement by providing instant and interactive communication.

Chatbots on WhatsApp offer businesses the ability to provide 24/7 support, automate routine tasks, and engage with a large user base. They streamline communication, reduce response times, and contribute to a more efficient customer experience.

As WhatsApp is a secure messaging platform, chatbots built on it must adhere to privacy and security standards. User data should be handled responsibly, and businesses need to ensure compliance with privacy regulations to build trust with users.