Promotional SMS refers to text messages sent to a group of recipients with the intent of promoting a product, service, or brand. These messages are often part of marketing campaigns.

Promotional SMS is a powerful marketing tool used by businesses to reach a large audience quickly. It allows companies to communicate promotional offers, discounts, and new product launches.

Recipients must typically opt-in to receive promotional SMS, ensuring that businesses are targeting individuals who have expressed an interest in receiving such messages. This helps comply with privacy regulations.

These messages often include compelling content, such as promotional codes, discounts, or exclusive offers. The design is focused on capturing the recipient's attention and encouraging them to take a specific action

Promotional SMS campaigns are often carefully scheduled to maximize their impact. Additionally, businesses utilize analytics tools to track the performance of these campaigns, measuring factors like open rates and conversion rates.